We’ve all seen them – in sleepy strip malls; atop unmemorable kiosks; along a two-lane interstate – or perhaps we haven’t:
Old, weather-worn signs are easy to spot and even easier to forget. Nothing gives off a more unprofessional fee than a storefront sign that’s visibly out-of-date. It reflects poorly on your business and it impacts prospects’ buying decisions.
However, as obvious as it may seem to the rest of the world, it’s typically harder for business owners to spot storefront problems – mainly because they’ve become accustomed over the year (or even the decades).
To avoid this faux pas, here are several signs you might want to get your shop a new, lead-generating sign:
1. Your biz has a new concept behind it.
It’s been some time since you opened up your lunch-only restaurant…
Now you’re offering your customers more: More food options; more deliver options. Over time, you’ve made yourself better – now tell people.
One of the best ways to spread the word is with a fresh, beautiful sign that people are going to notice, not just glance over.
2. You moved.
Please, please, please don’t take your old sign with you if you switch locations.
Why?
Because it’ll likely cost you about as much money to switch out your sign as it would to have a new one installed. It’s also healthy to start with a new sign when you start fresh – put yourself in the shoes of your potential customers: they may not know that you’re coming from somewhere else.
3. New is lacking.
When we say “new is lacking” we mean there’s nothing new about your storefront. Plain and simple: if you want people to take notice, change things up.
Don’t you feel better when you put a new pair of shoes on? Of course you do. A new sign will make you feel just as great about your business – and customers will take notice, as well.
Call the pros at Sign Craft, your premier Indianapolis sign company, today – we’ll be sure to pair you with an Indianapolis sign expert – someone who knows exactly what they’re talking about. Don’t delay – call now!